Too often, developers, hotel owners, and operators share the same objective but fail to align on vision, economics, market, and execution. Great concepts fail because they are introduced into the wrong market, attached to the wrong asset, or negotiated without a clear understanding of each party's expectations. As a result, developers struggle to attract the brands they want, operators reject opportunities that appear misaligned or financially unviable, and valuable projects lose time, money, and momentum.
Global Brand Connect bridges this gap by combining strategic hospitality expertise, global industry relationships, and deal-making experience to connect the right concepts with the right projects and guide partnerships from introduction to execution.
Why Global Brand Connect
Why Concepts Fail
- Poor alignment between the concept and the market.
- Inadequate understanding of local demand and guest expectations.
- Unrealistic financial projections or business models.
- Weak operational capabilities or insufficient support.
- Lack of differentiation in increasingly competitive markets.
Why Developers Struggle to Secure Brands
- Limited access to key decision-makers and brand leadership.
- Insufficient understanding of operator requirements and selection criteria.
- Projects that lack a compelling value proposition for operators.
- Misalignment between project vision, economics, and brand expectations.
- Difficulty navigating complex negotiation processes.
Why Operators Reject Projects
- Concerns about market viability and long-term performance.
- Insufficient financial returns or unfavorable deal structures.
- Poor strategic fit with brand positioning and growth objectives.
- Lack of confidence in ownership, development teams, or project execution.
- Incomplete operational, demographic, or market data.
Why Global Brand Connect Is Needed
Provides direct access to a global network of brands, operators, chefs, and hospitality leaders.
Identifies concepts that align with the asset, market, and investment objectives.
Bridges the gap between developers and operators through informed matchmaking.
Facilitates negotiations and structures commercially viable partnerships.
Reduces risk, accelerates decision-making, and increases the likelihood of long-term success.
Our Expertise
& Competitive
Advantage
All the right brands and names
F&B Operators & Concepts
In the right places
Hotel & Hospitality Partners
For those who seek results
Developers & Investors
Approach &
Methodology
Our consulting approach is structured and results-driven. We follow a four-phase methodology.
No brand is too big,
no location is too far.
DISCOVERY PHASE
Understanding the client's business, environment, and ideal target concept
STRATEGIC PLANNING
Identifying a short list of potential concepts worldwide to present
IMPLEMENTATION
Approach and engage with decision makers to establish interest and cost structure
EXECUTION
Deal support between operator/developer and concept to contract execution
Always one
step ahead
We analyze industry F&B trends to provide our clients with relevant brands and concepts.
Full service
Our comprehensive range of consulting services
CONCEPT PLACEMENT
LICENSING / MANAGEMENT / HYBRID
NEW CONCEPT CREATION
CULINARY / INTERIORS / BRANDING
STAFFING & EXECUTIVE PLACEMENT
MARKET STUDY
DEMAND / SUPPLY / FINANCIAL PROJECTIONS / COMPENSATION REPORT
GROWTH READY
FULL FRANCHISE-READY SET UP
Gratuity included
Simple and hassle-free plans to meet the needs of businesses of all sizes
SEARCH AND PLACEMENT
CONTINGENT AND RETAINED MODELS
CONCEPT CREATION
FULL CONCEPTING PACKAGE READY TO PLUG & PLAY
MARKET STUDY & FEASIBILITY
DETAILED SUPPLY, DEMAND, LOCATION ASSESSMENT, AND RECOMMENDATIONS
Founder
Mike Hewitt
Mike Hewitt has over thirty years of experience in all aspects of the hospitality industry. He brings a deep understanding of operator needs from operations, brand development, human resources, consulting, recruiting, building, and scaling small companies. His extensive insight ranges from fine dining to fast casual, large restaurant groups to single mom & pop operations. Mike founded and continues to lead one of the premier boutique culinary talent agencies in the United States with presence in 9 US markets and hundreds of clients currently engaged. From 3 Star Michelin and award-winning concepts to up and coming talent in local markets, Mike has his pulse on the US and European markets, being based in Spain.
LinkedIn
Let's connect
www.globalbrand-connect.com
info@globalbrand-connect.com
New York / DC / Madrid
